Cosmetic green packaging strategy analysis

Cosmetic green packaging strategy analysis

1.1 Sustainability of green packaging for cosmetics

In this era of innovation, people are paying more attention to environmental protection, in the environment of low carbon, environmental protection and green, the sustainable packaging of cosmetics is also about to become a new trend. According to various market experiments and practices, carton packaging is one of the best green packaging at present and in the future. Therefore, manufacturers should increase efforts to reduce the use of environmentally unfriendly materials and increase the use of environmentally friendly materials, which is particularly important for the sustainability of cosmetic packaging. Consumers are not only spending, consumption and safety, environmental protection, they advocate low carbon, green environmental protection concept is also seriously, for cosmetics manufacturers, to how to blend the concept of green, environmental protection in the product packaging, is a matter of the case, is to satisfy consumers to the pursuit of quality at the same time to improve the image of the brand itself had a profound effect. Manufacturers tend to ignore this role. Related reports pointed out that the sustainable packaging market growth rate is significantly better than the overall packaging industry, the future development trend manufacturers focus more on both sustainable and less environmental impact of product packaging. For the product itself and brand image, as well as from the perspective of economic benefits and environmental awareness, it is a perfect solution in today's whole environment.

1.2 Environmental protection in cosmetic packaging

(1) Fully renewable packaging requires multiple screening, selection of raw materials and effective design. The traditional cosmetic packaging design pays more attention to the beauty of the packaging, the protection of the content and the convenience of the use, but now in the environment and ecological destruction of the economic atmosphere, environmental protection has become more and more people's concern, in this environment. F. Packaging, as a big market, naturally attracts much attention and is also an important part of environmental protection. The environmental protection in packaging is now easy to degrade, easy to recycle and reuse.

This is also a problem that we often overlook, focusing too much on external qualities. In terms of material selection, the most important thing in the overall selection is the soul of packaging, rather than the one-sided theory that the so-called "appearance" represents everything. Choosing environmentally friendly and green raw materials is the most important thing to pay attention to in the whole sustainability. A single material is more conducive to recycling and is also a good way to reduce costs.

(2) The recycling and classification of cosmetic packaging also fully reflects environmental awareness, if a packaging product uses more than two kinds of packaging materials, then these materials must have the characteristics of easy separation, after some simple operations, they will be separated, in order to facilitate recycling. For example at home or on the package in the extensive use of coated paper, this kind is bright and clean, elegant material has the advantages of heat, moisture, however, things can't be everything, this kind of material is not easy to separate and then eventually recycling, burning after also will produce harmful gases, nots allow to ignore the damage to the environment, the use of this material is in the design of the lack of the environmental protection consciousness, An act that harms the public environment.

The future of cosmetic packaging

No matter in any industry, choose environmental protection, choose green, can also be said to mean the future of the product, for the market "changes, cosmetics industry as the top brand of fast moving consumer goods, should fully reflect its sufficient environmental awareness, play a big trend in the" environmental protection effect. The green whirlwind of sustainable development has blown all over the world in various fields, the cosmetics industry is also trying to strive for the state of environmental protection and function of cosmetics packaging can coexist and pay equal attention to the essence of the quality of the goods at the same time, optimize the packaging.

But the request with "concise, green, environmental protection", the situation is still complicated, though the cosmetics industry with the green packaging in the past made outstanding and remarkable achievements, but the cosmetics industry for greening are much harder than expected, more challenging, because the cosmetics is the final link its own physical, is consumer personal use, So on safety must be thoughtful, and on the outer packing of appreciating and packaging exquisite feeling, sense of luxury, and the product itself is very important link, achieve bidirectional balance, the importance of environmental protection packaging for cosmetic and personal care industry is beyond doubt, in the green environmental protection so popular at present, in terms of green environmental protection itself, the species is numerous, Recyclability should be the core attribute of environmental protection, but in daily cosmetic packaging, rarely see the use of recyclability packaging.

The concept of environmental protection is now more and more mentioned and vigorously promoted, because of this, "more" but did not show its real advantage, appears to be cliche, lack of creativity, so that its environmental protection packaging into the tired period. For consumers now, awareness is higher and higher, the product of choice and more picky, to meet the quality of the product itself to conform to the consumer at the same time the use of goodwill and the double requirements of aesthetics, consumer also is not just looking at listen to promote business in the name of environmental protection, in the quantitative one, Consumers pursue quality itself to bring them worthwhile consumption, not blindly listen to the one-sided words of merchants, more people still focus on rational consumption. Therefore, businesses need a complete and thoughtful idea before production, and have the courage to innovate and try. If any industry stagnates, the future development can not be seen, there is no future at all.

Actively promote and use the concept of sustainable development, with a new and unique business model as the starting point, not superficial publicity for environmental protection as a gimmick, environmental protection is a big concept, people usually hear a lot, should find a new concept that is easier to be understood and accepted by consumers. Consumers more hope that through the products and services they use to reflect their physical practice of environmental protection, so, it requires manufacturers themselves to understand the real consumption of consumers, if the pursuit of sales, the pursuit of so-called fashion trends. Ignore the consumer is the consumption itself, the product itself will not have what great development prospects. Consumers are concerned about more and more diverse issues, such as the disposal of packaging waste, in the production process, as far as possible to save resources, reduce the damage to the environment, truly realize the concept of renewable, recyclable, recyclable environmental protection, environmental protection is not just talk.Is not the surface of the action, is the need to really practical implementation, so that its quality and packaging grow together. Consumption reduction, recycling and reuse are the most familiar environmental protection guidelines for consumers. On this basis, if the packaging can be more optimized, won't it get twice the result with half the effort? It is best to transform the concept of product optimization into the consumer's real environmental protection and high efficiency packaging, play a role of mutual integration, mutual promotion, to achieve a real sense of win-win situation. But optimization is not simplification, in the future of the packaging industry, the combination of optimization and environmental protection, I believe it will be a great progress and significant results of the cosmetics industry and even the whole packaging industry.