Cosmetic packaging materials packaging design materials

Cosmetic packaging materials packaging design materials

Cosmetics without design have no soul!

Bottle is the most common in cosmetic container, one of the most applied, this is mainly because cosmetics are mostly liquid or sticky paste, fluidity is relatively good, so the bottle can be very well accommodated and protected inside content. Bottle capacity is large and small, can adapt to the needs of a variety of cosmetics.

The shapes of bottles are changeable, but no matter how they are changed, they are all changes or combinations of geometric bodies, of which cylinder and cuboid are the most important, because the vertical load strength and internal pressure strength of such geometric bottles are better. The bottle body usually does not have sharp corners or points, and the smooth line between the parts is used to ease the transition, which can also give a soft feeling.

Appearance

It is not only related to the appearance and texture of packaging, but also the protection of packaging is mainly achieved through the selection of appropriate materials, cosmetic packaging materials mainly include the following:

1. The plastic

At present, the main plastic used in cosmetic packaging are: PET, PE, PVC, PP, etc., PET is mainly used for water and beverage packaging at the beginning, but because of its high strength, good transparency, good chemical stability, high barrier characteristics, in recent years, widely used in cream, emulsion, lotion and other packaging.

2. Glass

Glass as a packaging material, have a lot of valuable characteristics, such as such as transparency, heat resistance, chemical stability, good barrier property and can be made from a variety of molding method of various shape and size packaging container, mainly used in all kinds of perfume and some high-end cosmetics, to cater to the beauty of its glittering and translucent get rid of female consumers.

3. The metal

Metal barrier is good, especially aluminum on water and oxygen barrier ability is very strong, for the contents can play a very good

Protective effect, mainly used in some essential oil additives skin care products, moisturizing spray metal cans, as well as some cosmetics packaging boxes.

The outer packing

Cosmetic packaging design is usually simple, only need to display trademark, product name and other necessary information, in many cases without other graphics, patterns, if the cosmetic packaging selection of graphics, patterns, is also very simple. For example, you can choose pictures of raw materials, which are mainly used in some cosmetics with natural plants as raw materials.

Box is also more common in the cosmetics packaging, mainly used in cosmetics packaging, such as powder, eye shadow more choose plastic, can according to need to be made of transparent or some color box, box body external by printing more exquisite, can also use the three-dimensional design embossed, brings more rich feelings.

Color

Color is an important part of cosmetic packaging design, people often distinguish different goods by color, the appropriate color can be the earliest and most pleasant reaction, directly stimulate consumers' desire to buy, modern cosmetic packaging color design is mainly from the following aspects:

Color design according to the gender of consumers. Women's cosmetics packaging multi-purpose mild but not strong, bright and not dazzling colors, such as: powdery white, light green, light blue, give a person relaxed, lively feeling; The packaging of male cosmetics uses the cool color of high purity, low lightness more, be like dark blue, dark brown, give a person with stable powerful, confident, sharp and angular feeling.

Color design according to the age of consumers. For example: young consumers are full of youthful vitality, for which the design of packaging can use light green, such a symbol of youthful life color. The psychology that increases consumer as age produces change, with the colour that resembles purple, aureate so high can satisfy its pursuit exalted, decorous psychological characteristic more.

Color design according to product efficiency. Now the functions of cosmetics are more and more detailed, including moisturizing, whitening, anti-wrinkle and so on. Color also plays a key role in the packaging of cosmetics with different functions.