There are three basic types of cosmetic packaging

There are three basic types of cosmetic packaging

Most businesses know that the purpose of packaging is to store, protect, transport and display goods. However, it does much more than that. Packaging is also a means of product marketing, and can be bundled with products. Except as a marketing tool. This shows the importance of cosmetic packaging for products. Cosmetic packaging is divided into three types: inner packaging, outer packaging, cosmetic gift box.

The inner packing

Cosmetic internal packaging is a container directly in contact with the product, such as common cream bottles, perfume bottles, facial mask bags and so on. The inner packaging is an integral part of cosmetics, whether it is TV advertising, propaganda posters, sales, are inseparable from the inner packaging figure. Secondly, the user will come into contact with the inner packaging of cosmetics every time they use it. Exquisite cosmetic interior packaging allows users to connect with the brand. Therefore, the main purpose of cosmetic internal packaging is not only to protect, accommodate, promote the product, but also to allow users to have a relationship with the brand.

Cosmetic packaging

Product packaging is mainly used to display company information, product information, promote sales, product protection. Most cosmetic boxes are made of paper material, which is very suitable for printing. Printing company information on the box, such as Logo, company name and address, will help users identify your brand. The composition, use method and effect of printed products are convenient for users to buy cosmetics suitable for themselves. Secondly, cosmetic packaging boxes can also attract users' attention through box structure design, graphic design, color and text, so as to improve product sales opportunities. Finally, we all know that most of the inner packaging of cosmetics is made of fragile products such as glass. So in the selection of packaging material must consider its safety.

Cosmetic gift box

Cosmetic gift boxes in most cases contain more than two products. Common cosmetic gift boxes can be divided into two kinds, one is directly in contact with the inner packaging, this kind of gift box is similar to the outer packaging of cosmetics, mainly to protect product safety, display information, promote sales for the purpose, is sold together with the product. Generally, this kind of cosmetic gift box needs to be lined to prevent the damage of goods caused by friction and collision between products. Another kind of cosmetic gift box is mainly used for gifts, which can be purchased according to demand and packaged again. For this kind of gift box generally thinks the user creates the excitement primarily.